Are you ready?
Deodorant is different here.
BOOM! Explosive and mind-blowing, right?
In the States, I'd used a soft-solid style for years. I'd rotate between Secret, Dove, Degree. Usually whatever was on sale, but always a soft solid. Most of my friends used this type too. It seemed like a given. Standard.
(Well, almost this. I took this picture today, so there's one minor difference.)
Here's a photoshopped version to make things more clear.
Yellow= Body spray
Black= the stuff that didn't used to be there
Not a soft solid, or even solid-solid (the pre-soft-solid US standard) to be found. Here, it seems that the only options were a handful of roll-ons and a majority of sprays. I don't know anyone that wears spray deodorant in America, but it is clearly the hands-down favorite 'round these parts.
And so, I joined the ranks of spray-deodorant-wearing people. I found I actually didn't hate it. It's quite nice actually. But then something exciting happened a few weeks ago. I saw an add for this:
A television add for my old favorite brand and style of deodorant. It's called something different (Maximum Protection) and it doesn't mention the words "soft solid" anywhere, but it is. I'm not sure what changed and why soft-solid deodorant is now available in the UK. Anyone know? It's not a wide range. Dove seems to be the only brand doing it, and it's only the clinical strength kind. I'm wondering if other brands will follow suit or if this will remain a sort of one off. So that's what's behind the black box in the photoshopped picture. A shelf of Dove soft-solid deodorant.
And you know what, I've even bought new deodorant since it was introduced and it wasn't this stuff. It was this: